Ridejoy Will Roll Out Drivers? License Verification, Re-Launch ?BurningManRides? On Tuesday

Seeking to stand out in a crowded field of questionably differentiable ride-sharing companies, Ridejoy will release digital identification verification for driver?s licenses and passports on Tuesday. They will also offer optional background checks and re-launch BurningManRides.com. ?Safety is the biggest concern people have about ridesharing and collaborative consumption in general, and seeing that someone's ID is on file and matched with the other info we have is a huge reassurance,? co-founder Kalvin Wang tells us. Ridejoy?s current safety procedures rely mainly on users? vetting each other through social networks, using Facebook authentication, user reviews and references and a safety checklist sent to users. Starting Tuesday, users can put their driver?s license or passport in front of a webcam; Ridejoy will then check the identification information against the information the user has provided when joining Ridejoy. Wang said most users--he estimated 80%--sign up for the service by connecting through Facebook.

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